双边市场中的中介:美国有线电视行业的实证分析

Intermediaries in Two-Sided Markets: An Empirical Analysis of the US Cable Television Industry

American Economic Journal: Microeconomics · 2016
被引 20
人大 AABS 3

中文导读

研究了有线电视、电话和卫星分销商等中介如何影响电视台在双边市场中的定价行为,发现电视台会提高对有线分销商的费用,而合并会降低费用。

Abstract

Local television stations are platforms in a two-sided market connecting advertisers and viewers. This paper explicitly examines the effect that important intermediaries (such as cable, telephone, and satellite distributors) may have on a platform's pricing behavior in a two-sided market. I find that stations raise their fees to cable distributors because stations prefer that viewers access their content through satellite distributors with whom they do not compete in the local advertising market, and that station mergers lower stations' fees to distributors by partially internalizing a pricing externality that results from the mandatory bundling of local content.

双边市场中介机构有线电视定价行为