预期疼痛比感受疼痛更糟糕

Anticipating pain is worse than feeling it

HARVARD BUSINESS REVIEW · 2014
被引 1
人大 AFT50ABS 3

中文导读

行为经济学家Giles Story的研究发现,多数人宁愿立即接受轻微电击,也不愿等待一个更轻的电击,这挑战了时间贴现理论;后续牙科预约研究也证实了这一结果。

Abstract

An interview is presented with behavioral economist Giles Story. Story discusses his research in which a majority of subjects chose to receive a mildly painful electric shock immediately rather than wait for a less painful one. He says that finding contradicts the theory of temporal discounting which says persons place lower values on future outcomes. Story says a follow-up study in which persons were asked to schedule a dental appointment confirmed his initial results.

行为经济学心理学时间贴现决策疼痛