社交媒体评论对餐厅绩效的影响:卓越证书的调节作用
The impact of social media reviews on restaurant performance: The moderating role of excellence certificate
International Journal of Hospitality Management · 2016
被引 249 · 同刊同年前 9%
ABS 3
- Woo Gon Kim 通讯
- Jun Li
- Robert A. Brymer
社交媒体餐厅管理绩效评价认证效应市场营销