“贫困溢价”的问题

The Problem with the "Poverty Premium"

HARVARD BUSINESS REVIEW · 2013
被引 11
人大 AFT50ABS 3

中文导读

研究了贫困溢价概念,即穷人支付更高价格的现象。2013年在印度孟买的调查发现,贫民窟商品价格反而低于高档区,并探讨了贫困溢价可能缩小或消失的原因。

Abstract

The article looks at research on the poverty premium, which refers to higher prices paid by poor consumers, as of 2013. A 2002 article in the publication by C. K. Prahalad and Allen Hammond is credited with introducing the concept, which they say formed the basis of some corporate product introductions in emerging markets, citing companies including soy products firm Solae. The authors' research in 2013 in Mumbai, India is presented, which found that the prices in a poor neighborhood, Dharavi, were generally lower than prices for the same or similar goods in an upscale neighborhood, Warden Road. They discuss why the poverty premium may have shrunk or disappeared over the past decade.

贫困消费市场定价策略新兴市场