“总得有人做点什么”:复制研究与集体行动议程

“Someone Should Do Something”: Replication and an Agenda for Collective Action

Journal of Advertising · 2015
被引 25
ABS 3

中文导读

本文通过德尔菲法调查了作者、编辑和审稿人对复制研究障碍的看法,提出了不同利益相关者应如何行动以提升学科理论可信度的集体议程。

Abstract

This article provides insights into barriers to replication research and presents an agenda identifying “who” should do “what” to robustly advance knowledge in disciplines of advertising and marketing. A Delphi study, showing consensus of opinion among international experts in the replication process—authors, editors, and reviewers—is presented. The study engages the problem from a triadic perspective and highlights differences in thinking among these stakeholder groups. In presenting an agenda for collective action, the article seeks to stimulate debate regarding the merits of undertaking and publishing replication research in enhancing the credibility of the theoretical foundations of our disciplines.

广告学市场营销复制研究学术出版