Perceptions of Advertising in the Market for Used Vehicles
针对二手车销售增长但相关促销研究匮乏的现状，调查了600名二手车买家，分析广告在选车过程中的相对重要性、影响车型选择的因素以及选择卖家类型的原因，为后续研究提供指导。
<h3>ABSTRACT</h3> The authors, recognising the rise in used-vehicle sales and the dearth of research into used-vehicle promotion, report on a survey among 600 used-vehicle buyers. The results cover the relative importance of advertising, and other factors considered when selecting a used-car seller; factors influencing the make and model of used vehicle; and the reasons for the types of seller chosen. They conclude by indicating guidelines for future studies.