国家刻板印象与品牌全球性/本地性感知作为品牌偏好驱动因素的相互作用

The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference

• Georgios Halkias · 维也纳大学 通讯
• Vasileios Davvetas · 维也纳大学
• Adamantios Diamantopoulos · 维也纳大学