A Measurement Framework for Assessing the Contribution of Social Media to Public Engagement: An empirical analysis on Facebook
通过文献综述构建测量框架，用意大利市政府Facebook页面数据验证，评估社交媒体对公众参与的两个层面（公共沟通和公众参与）的贡献。
The public sector is increasingly turning to social media as a means to communicate and interact with citizens, but little is known about the contribution that these social technologies make to public engagement. This paper used a scoping literature review of studies examining social media in order to develop a framework that measures two Facebook features (popularity and commitment), which was then used to evaluate two different levels of public engagement (public communication and public participation). The framework was validated by applying it to the Facebook pages of several Italian city administrations, and a social media engagement matrix was proposed to interpret the findings.