多元辅助下的市场细分

Market Segmentation with Multivariate Aid

Journal of Marketing · 1981
被引 28
FT 50UTD 24ABS 4★

中文导读

提出了一种多元扩展的AID方法,用于市场细分研究,其中标准由多个行为响应指标构成,并以长途电话支出的多项指标为例进行说明。

Abstract

A multivariate extension of AID is presented for use in market segmentation studies where the criterion consists of multiple measures of behavioral response. The procedure is illustrated with an example employing several measures of long distance telephone expenditures.

市场细分多元统计分析计量经济学市场营销机器学习