New Product Scenarios: Prospects for Success
研究了近200个工业新产品上市案例，识别成功要素，并开发了新产品情景分类方案，用于评估不同产品项目的优劣与风险。
New product development and launch is a critical but high risk corporate endeavor. This article examines almost 200 industrial new product introductions in order to identify the ingredients of new product success. A categorization scheme, involving scenarios of new products, is developed from the data, and proves useful in assessing the merits and dangers of various types of new product projects.