Symbiotic Marketing Revisited
作者回顾了Adler近20年前提出的共生营销概念，概述了其性质和范围，并分析了促使共生营销成为普遍商业方式的环境与组织发展因素。作者强调了利用共生策略来把握各种战略增长机会的可行性，并提出了规划和实施共生项目的指导原则。
The concept of symbiotic marketing was first proposed by Adler almost two decades ago. This study provides an overview of its nature and scope and examines the environmental and organizational developments that have contributed to the widespread acceptance of symbiotic marketing as a way of doing business. The feasibility of pursuing the symbiotic option to exploit various strategic growth opportunities are highlighted. Guidelines for planning and implementation of symbiotic programs are presented.