金钱激励对邮寄问卷回复质量的影响

The Effect of Monetary Inducement on Mailed Questionnaire Response Quality

Journal of Marketing Research · 1980
被引 62
FT 50UTD 24ABS 4★

中文导读

研究通过邮寄问卷实验发现,25美分金钱激励能显著减少项目遗漏和回答错误,对回答完整性的改善也有一定支持。

Abstract

A mailed questionnaire study examined the effect of a 25-cent monetary inducement on three components of response quality: item omission, response error, and completeness of answer. The monetary inducement is found to decrease item omission and response error significantly. Some research support is shown for improving completeness of answer.

问卷调查激励效应回复质量社会科学研究方法