An Integrative Look at the Use of Additive and Multiplicative Covariance Structure Models in the Analysis of MTMM Data
综合审视了在多特质多方法数据分析中加性与乘性协方差结构模型的使用，比较了不同模型的适用性，对研究设计有参考价值。
Ajith Kumar, William R. Dillon, An Integrative Look at the Use of Additive and Multiplicative Covariance Structure Models in the Analysis of MTMM Data, Journal of Marketing Research, Vol. 29, No. 1 (Feb., 1992), pp. 51-64