调整陈述意图测量以预测新产品的试用购买：模型与方法的比较

Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods

Journal of Marketing Research · 1989
被引 273
FT 50UTD 24ABS 4★

中文导读

比较了多种调整消费者陈述购买意图的方法，以更准确预测新产品的首次购买行为，对市场研究人员和产品经理有参考价值。

Abstract

Linda F. Jamieson, Frank M. Bass, Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods, Journal of Marketing Research, Vol. 26, No. 3 (Aug., 1989), pp. 336-345

市场营销计量经济学消费者行为新产品预测
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