An Imagery-Processing View of the Role of Pictures in Print Advertisements
研究发现，广告中图片对文字信息回忆的增强作用仅当文字本身意象性低时才显著；若文字意象性高，读者自生意象会削弱外部图片的效果。
Pictures that exemplify verbal product attribute information in an ad are argued to enhance ad recall only when the verbal information is of low imagery. When the verbal information is of high imagery, self-generated images are expected to minimize the effect of externally provided pictures on the recall of verbal information.