Stratport:战略规划决策支持系统

Stratport: A Decision Support System for Strategic Planning

Journal of Marketing · 1981
被引 52
FT 50UTD 24ABS 4★

中文导读

STRATPORT是一个在线计算机化数学模型,利用经验和管理判断数据,帮助高层管理者评估和制定业务组合战略。

Abstract

The STRATPORT decision support system represents an extension and operationalization of current business portfolio approaches. It is designed to aid top managers and corporate planners in the evaluation and formulation of business portfolio strategies. It is an on-line computerized mathematical model utilizing empirical and (managerial) judgment-based data. A description of the basic structure of the STRATPORT model is presented, as well as an illustrative example of its use.

战略规划决策支持系统业务组合管理管理科学