营销中的区域空间分析

Regional-Spatial Analysis in Marketing

Journal of Marketing · 1983
被引 32
FT 50UTD 24ABS 4★

中文导读

主张将区域空间分析纳入微观宏观营销框架,以充分刻画现代市场的异质性和创业精神,并指出近年来此类分析被忽视,但未来有望恢复平衡。

Abstract

Regional-spatial analysis should be part of the framework of micro-macro marketing, in order to fully portray the basic hetereogeneity and entrepreneurship of modern markets and marketing. In recent years this type of analysis has been underemphasized, but given time and scholarly leadership, the balance will be restored because vertical channel and spatial organization and relations are organically linked.

营销区域科学创业营销渠道宏观营销