Internal Determinants of Export Marketing Behavior: An Empirical Investigation
识别并实证检验了影响企业出口营销行为的多个内部因素，发现管理特征和企业特征能解释大部分行为差异，对研究出口营销的学者和企业管理者有参考价值。
Although interest in export marketing has been growing rapidly, only a few empirical studies have been conducted on the internal determinants of the export marketing behavior of firms. The authors identify several potential internal determinants of export marketing behavior and empirically assess their significance. The findings indicate that a number of management and firm characteristics account for a substantial portion of the variation in the export marketing behavior of firms.