Reliability of Conjoint Analysis: Contrasting Data Collection Procedures
实证比较了多因素评估和两因素评估两种联合分析数据收集方法的可靠性，发现两者均表现良好，但多因素评估更优。
Variations in measures of reliability of alternative conjoint data collection procedures are examined empirically. The two most commonly used methods, multiple-factor evaluation (MFE) and two-factor evaluation (TFE), are comparatively evaluated. The results show that the reliability measures for both procedures are good with an overall preference for the MFE procedure.