关于现金折扣的进一步思考

Further Reflections on Cash Discounts

Journal of Marketing · 1985
被引 2
FT 50UTD 24ABS 4★

中文导读

针对Grant教授指出的零售商接受现金、支票或信用卡时产生的安全及其他成本,本文在附录中将这些因素纳入最优折扣计算。

Abstract

PROFESSOR Grant (1985) correctly points out that retailers incur security and other costs related to the acceptance of cash, check, or credit card. Therefore, the financial difference to the retailer of the various payment methods is not simply the factoring fees and delayed remuneration associated with credit card purchases. In the Appendix we formally incorporate these complications in our computation of the optimal discount.

现金折扣零售支付商业金融