Cross-National Analysis of Diffusion of Consumer Durable Goods in Pacific Rim Countries
运用Bass新产品增长模型，分析四个主要太平洋沿岸国家耐用消费品的扩散过程，检验国家特定效应及领先滞后时间对扩散率的影响，为制定进入该地区市场的营销策略提供参考。
The Bass new product growth model is used for cross-national analysis of diffusion processes of durable goods in four major Pacific Rim countries. The estimated coefficients are used to test the hypotheses on country-specific effects and on lead- and lag-time effects on the diffusion rates of consumer durable goods in the Pacific Rim countries. On the basis of the empirical findings, managerial implications are derived and discussed to provide insights into the relationships between diffusion processes and country-specific characteristics. These insights may serve as guidelines in formulating effective marketing strategies for introducing new products into Pacific Rim markets.