Attentive Audience Delivery of TV Advertising Schedules
研究电视节目收视率与观众注意力，提出两个方程预测广告排期的专注受众送达，帮助媒体策划人员优化广告投放。
Television program ratings are used extensively by media planners in developing advertising schedules for use in marketing strategies. The authors describe a study of TV program exposure and attention that produced two equations for predicting attentive audience delivery of TV advertising schedules from program ratings and may thus facilitate media planning.