A Reexamination of Group Influence on Member Brand Preference
重复了Stafford关于群体影响对面包品牌偏好作用的实验，发现低可见性、低复杂性、低感知风险且高可测试性的产品不受群体影响，与原始结论相反。
A direct replication of Stafford's experiment on the role of group influence on member brand preferences for bread was conducted. Findings contrary to those of Stafford were obtained, indicating that products which are low in visibility, complexity, and perceived risk and high in testability are not susceptible to group influence.