A Transaction Cost Perspective on Vertical Contractual Structure and Interchannel Competitive Strategies
从交易成本视角出发，研究硬件行业中三种契约整合渠道系统（批发自愿连锁、经销商合作社和独立渠道）在决策结构和竞争战略上的差异，基于零售商调查数据验证假设。
Despite potent theory to contrast transactional governance in “markets and hierarchies,” the variety of extant channel systems strains this dichotomy. The authors examine three contractually integrated channel systems in the hardware industry: wholesale voluntary chains, dealer cooperatives, and independents. They extrapolate from a transaction cost perspective to frame hypothesized differences in decision making structures and competitive strategic postures across relational forms. Results from a sample survey of retail informants are generally supportive.