分销商视角下分销商与制造商工作关系模型

A Model of the Distributor's Perspective of Distributor-Manufacturer Working Relationships

Journal of Marketing · 1984
被引 1039 · 同刊同年前 2%
FT 50UTD 24ABS 4★

中文导读

基于社会交换理论和分销渠道研究,从分销商视角构建了分销商与制造商工作关系模型,并通过结构方程模型进行初步实证检验,结果支持该模型。

Abstract

Building upon work from social exchange theory and channels of distribution, a model of distributor-manufacturer working relationships from the distributor's perspective is presented. An initial empirical test, using a structural equation methodology, provided acceptable support of the model, given some measurement limitations. Further work on modeling both perspectives of the exchange relationship is discussed.

分销渠道社会交换理论结构方程模型制造商-分销商关系