动态门票定价与时间的影响——对英格兰足球俱乐部德比郡价格路径的分析

Dynamic ticket pricing and the impact of time – an analysis of price paths of the English soccer club Derby County

European Sport Management Quarterly · 2016
被引 18
ABS 3

中文导读

研究了英格兰足球俱乐部德比郡在整个售票期内动态门票定价的时间影响,是首篇分析欧洲足球俱乐部动态定价系统的实证研究。

Abstract

Research question: Empirical studies about dynamic ticket pricing (DTP) in sports to date have focused exclusively on the Major League Baseball and on analyzing dynamic ticket prices based on a limited number of points in time. The current study extends the literature by examining the impact of time over the whole selling period. Furthermore, the presented study is the first to analyze a dynamic pricing system of a football club in Europe.

体育经济学动态定价门票销售足球俱乐部