The Application of Sequential Analysis in Market Research
回顾了序贯分析在市场研究中的应用，并扩展了方法以研究消费者偏好与价格水平的关系，提出了用于确定偏好程度的新型序贯图表。
The authors review their earlier work on the application of sequential analysis to market research problems. An extension of the method investigating the relationship between consumer preference and price level is described and a novel sequential chart is presented for use when the degree of preference is to be determined.