Information Technology and Accelerated Science: The Case of the PentiumTM Flaw
对比英特尔奔腾芯片缺陷与达康盾IUD设计缺陷的案例,揭示互联网如何加速科学发现并迫使企业基于网络分析做出回应,对关注企业危机管理和网络时代产品缺陷应对的读者有参考价值。
This article examines the role that global electronic networks will play in shaping future customer responses to product defects. It compares Intel9s experience with the flawed Pentium microprocessor to A.H. Robins9 handling of the design flaw in the Dalkon Shield IUD twenty years earlier. The Dalkon Shield flaw remained secret for six years. In the case of the Pentium, experts on the Internet conducted a new form of global, science that revealed the chip9s flaw in less than six weeks. Ultimately, Intel had to accept the Internet9s analysis as the basis for its response. Companies need to objectively assess their vulnerability to this new phenomenon of accelerated science and, if their exposure is significant, they should participate in Internet discussions to establish their presence and credibility to make a quick, effective response.