消费者电子信息系统的评估:多决策环境下计算机辅助格式的表现

Electronic Information Systems for Consumers: An Evaluation of Computer-Assisted Formats in Multiple Decision Environments

Journal of Marketing Research · 1993
被引 93
FT 50UTD 24ABS 4★

中文导读

研究了三种计算机辅助信息格式在三种选择集下的决策表现,发现负相关属性下线性格式优于截止格式和随机顺序格式,推荐使用线性格式。

Abstract

The performance of three formats in three choice sets was studied. In choice sets with negatively correlated attributes, the computer-assisted LINEAR format led to superior decisions in comparison with a computer-assisted CUTOFF format and a simple RAN DOM-order format. Decision quality, however, was high and the same across the formats in a choice set with non-negatively correlated attributes. The LINEAR format was highly regarded by subjects, resulted in timely decisions, and is recommended on the basis of its performance in the study.

消费者行为信息系统决策支持电子零售