A Sociopsychological Explanation for Why Marketing Channel Members Relinquish Control
研究了特许经营商等渠道成员在拥有法律保留权的情况下，仍自愿放弃控制权的条件，基于归因理论进行预测。
The authors examine the conditions that encourage channel members to relinquish control willingly and purposefully to others. They use an attribution theory perspective to predict when channel members, particularly franchisees, will relinquish control in spite of having legal latitude to retain it.