Effects of Life Insurance Price Rebating on Simulated Sales Encounters
通过模拟销售场景实验,研究了寿险价格回扣对销售互动和消费者决策的影响,为保险监管和销售策略提供参考。
Lawrence A. Crosby, Kenneth R. Evans, Richard S. Jacobs, Effects of Life Insurance Price Rebating on Simulated Sales Encounters, The Journal of Risk and Insurance, Vol. 58, No. 4 (Dec., 1991), pp. 583-615