寿险价格回扣对模拟销售接触的影响

Effects of Life Insurance Price Rebating on Simulated Sales Encounters

Journal of Risk & Insurance · 1991
被引 6
ABS 3

中文导读

通过模拟销售场景实验,研究了寿险价格回扣对销售互动和消费者决策的影响,为保险监管和销售策略提供参考。

Abstract

Lawrence A. Crosby, Kenneth R. Evans, Richard S. Jacobs, Effects of Life Insurance Price Rebating on Simulated Sales Encounters, The Journal of Risk and Insurance, Vol. 58, No. 4 (Dec., 1991), pp. 583-615

寿险销售行为保险经济学消费者行为