拥挤条件下购买者行为的路径分析

Path Analysis of Buyer Behavior under Conditions of Crowding

Journal of Marketing Research · 1980
被引 281 · 同刊同年前 4%
FT 50UTD 24ABS 4★

中文导读

基于600名购物者的数据,用路径分析探索零售拥挤中多个变量的顺序关系,发现感知拥挤系统性地影响购物行为和消费者对商店及购物行程的感受。

Abstract

By use of path analysis on data from 600 shoppers, the authors explore the sequential relationships among several variables pertinent to retail crowding. Results furnish evidence that perceived crowding systematically affects shopping behavior and consumers’ feelings about retail outlets and shopping trips.

消费者行为零售拥挤路径分析市场营销