商场拦截调查中的长度偏倚抽样

Length-Biased Sampling in Mall Intercept Surveys

Journal of Marketing Research · 1991
被引 86
FT 50UTD 24ABS 4★

中文导读

研究了商场拦截调查中因抽样位置集中导致的长度偏倚问题,并针对已知或估计总停留时间、仅知复发时间两种情况提出了修正方法,用实际数据验证了效果。

Abstract

The authors address length-biased sampling that occurs when sampling is done at central locations in a shopping center. Correction techniques are presented for two situations: when the total length of stay is known or estimated and when only the recurrence time is known accurately. The techniques are illustrated with mall intercept data.

抽样方法市场调研商场拦截调查统计偏差