Stochastic Preference Theory: Some Unresolved Questions
指出Bass提出的随机偏好与品牌转换理论无法估计随机偏好组内独立子群的品牌转换，且随机选择概率的估计有时存在问题。
The theory of stochastic preference and brand switching proposed by Bass appears to be unable to estimate brand switching in the independent subgroups of the stochastic preference group. Also, the estimation of the probability of stochastic choice is sometimes problematic.