对测量因素影响意图-行为关系的进一步评估

A Further Assessment of Measurement Influences on the Intention-Behavior Relationship

Journal of Marketing Research · 1983
被引 51
FT 50UTD 24ABS 4★

中文导读

研究检验了Warshaw关于意图测量方式影响意图-行为关系的观点,发现情境特定意图测量和条件性测量并未比直接测量更具预测力。

Abstract

Warshaw has stated that low intention-behavior relationships are partially due to the lack of contextually specific intention measures and that conditional measures are more predictive than direct measures. Neither assertion is supported by the results of a study designed to examine the separate effects of these two measurement factors.

心理学社会心理学行为科学研究方法