Ethical Judgments about Wartime Ads Depicting Combat
研究波斯湾冲突期间，描绘战斗的战争广告是否被视为道德，发现社会营销用途（如献血）比非社会用途（如提高收视率）更道德，且道德保守主义、文化地方主义和公正世界信念影响判断。
Abstract Are all modern wartime ads that depict combat judged as ethical? The results of a study conducted during the recent Persian Gulf conflict suggest that the social marketing uses of such ads (e.g., to solicit blood donations) are judged as more ethical than the nonsocial uses of such ads (e.g., to increase news program viewership). Furthermore, greater moral conservativism, greater cultural localism, and stronger belief-in-a-just-world are associated with the belief that the use of such ads to promote network news programs is unethical, although stronger belief-in-a-just-world generally is associated with the belief that the use of such ads is ethical.