基于规则的竞争互动方法

A Rules-Based Approach to Competitive Interaction

Journal of Marketing · 1988
被引 39
FT 50UTD 24ABS 4★

中文导读

从规则角度分析竞争互动,认为规则协调竞争活动,并可用于解释和预测竞争中的攻防行为,强调竞争过程中规则的持续协商。

Abstract

The authors analyze competitive interaction in terms of its underlying rules. They argue that rules coordinate competitive activity and that a rule-theoretic approach allows the interpretation and prediction of competitive moves and countermoves. Emphasis is placed on the ongoing negotiation of rules during the competitive interaction process.

竞争战略商业谈判博弈论