Assessing the Predictive Accuracy of Two Utility-Based Theories in a Marketing Channel Negotiation Context
研究检验了群体决策理论和纳什谈判解在营销渠道模拟中预测谈判结果的能力，发现两者均优于随机模型，且纳什理论表现更好。
The results of the study show the robustness of two utility-based negotiation theories—group decision theory and Nash's bargaining solution—in accurately predicting outcomes of a marketing channel laboratory simulation in which power and information conditions were varied. Both theories significantly outperformed the predictions of a random model. Nash's theory performed better than group decision theory.