应用动态定价与生产模型及其在广播时段定价中的具体应用

Applied Dynamic Pricing and Production Models with Specific Application to Broadcast Spot Pricing

Journal of Marketing Research · 1980
被引 26
FT 50UTD 24ABS 4★

中文导读

针对消费者价值随时间变化的产品或服务,开发了易于实施的动态定价与生产决策模型,并通过动态规划求解,以广播时段定价为例展示了应用。

Abstract

Easily implemented dynamic models for pricing and production or ordering decisions are developed for products or services whose value to the consumer may be changing over time. The models are easily solved by brute force dynamic programming. Implementation examples of models for broadcast pricing are presented.

动态定价生产模型动态规划广播定价运营管理