The Misuse of Repeated Measures Analysis in Marketing Research
指出营销研究中重复测量设计的使用日益普遍，但研究者可能未充分理解其性质与假设，导致分析误用。
The use of repeated measures or within-subjects designs has become common in marketing research. A review of articles employing such designs suggests that researchers may not fully appreciate the nature and assumptions of repeated measures analyses.