实施“增长”与“收获”产品战略

Implementing “Growth” and “Harvest” Product Strategies

CALIFORNIA MANAGEMENT REVIEW · 1987
被引 5
人大 A-ABS 3

中文导读

指出,在大型多元化公司的产品层面,将战略与正式组织结构挂钩存在困难,并提出非正式管理流程才是实施战略的关键。

Abstract

Most researchers have contended that designing a firm9s formal organization to suit strategic requirements is one of the keys to implementing the firm9s corporate strategy. This article, however, demonstrates that at lower levels in the hierarchy—specifically, at the product level—there are real problems to making the linkage between strategy and formal organization. It identifies the major factors which appear to constrain and dissuade companies from varying their formal organizational arrangements at the product level. This article proposes that it is the more subtle, more informal management processes which may be the real key to implementing strategy at lower levels within large diversified corporations.

战略管理产品管理组织设计营销管理