The Effect of Pre-Questions on Advertising Recall
心理学实验表明，在信息呈现前提问能显著提高回忆效果。本文通过实验证明，提问能增强对广告品牌名称的回忆。
Abstract Abstract Experiments reported in psychological journals demonstrate that recall is materially improved if a question is asked before information is presented. The finding is robust and holds for many different kinds of questions presented in various ways on diverse topics. This article presents experimental evidence that questions can lead to heightened recall of the brand names of advertised products.