New Venture Strategies in the Minicomputer Industry
研究了1957至1981年间108家小型计算机新创企业的战略,分析不同行业条件下战略如何影响早期生存与失败,以及这些战略在环境变化中的持续性。
Despite considerable recent interest in the processes and problems of entrepreneurship, very little is known about why new ventures succeed or fail. Even less is known about how the characteristics of organization that determine early success or failure influence later capacities for adaptation. This article presents results of an in-depth study of strategies employed by 108 new firms in the minicomputer industry over the period 1957 to 1981. It examines how different strategies implemented under different industry conditions are linked to early survival and failure. Then, it explores whether and to what extent these strategies persist in the face of changes in the firms' environment.