A Model of Strategy Mix Choice for Planned Social Change
基于态度-行为一致性概念，提出策略组合选择模型，整合强化、诱导、合理化与对抗四种过程，帮助变革推动者更高效地促进计划社会变革，并以拼车行为研究为例说明应用。
The universal strategy approach practiced by change agents is argued to be relatively inefficient and may result in boomerang effects when attempting to motivate planned social change. Based on the concept of attitude-behavior consistency/discrepancy, a model of strategy choice is developed which enables a mix of reinforcement, inducement, rationalization, and confrontation processes. Influence strategies that can be utilized by change agents in facilitating each of the above processes are identified. Results from a study of car pooling behavior are presented to illustrate how a change agent can evaluate which processes should be facilitated in a given planned social change situation.