The Dynamics of Change in Corporate Community Relations
研究了1990年代企业社区关系职能面临的内外压力，包括全球化、竞争、技术变革等，这些压力促使社区的定义从本地总部扩展到所有运营社区，专业人员正加强社区活动与公司战略的联系。
This article examines the evolving role of corporate community relations in the 1990s. The corporate community relations function faces external pressures—including globalization, alliances, competition, and governmental regulation—and internal pressures—from technology, restructuring, decentralization, resource constraints, and from employees and communities. Collectively, these pressures have broadened the definition of community from that of the local headquarters to include all the various communities in which companies operate. To respond to these shifts, many community relations professionals are focusing their attention on strengthening the linkages between community relations activities and company strategy. © 1995, The Regents of the University of California. All rights reserved.