Using Background Music to Affect the Behavior of Supermarket Shoppers
回顾文献并通过实证研究，发现背景音乐节奏变化能显著影响超市内顾客的行走速度和销售额。
This paper critically reviews the literature available and presents an empirical study that examines the effects of background music on in-store shopping behavior. It finds that music tempo variations can significantly affect the pace of in-store traffic flow and dollar sales volume.