企业考虑垂直区域分销计划时的问题清单

A Checklist of Questions for Firms considering a Vertical Territorial Distribution Plan

Journal of Marketing · 1982
被引 4
FT 50UTD 24ABS 4★

中文导读

为企业提供一份问题清单,帮助营销人员和律师制定更符合法律要求的垂直区域分销计划,降低诉讼风险。

Abstract

A firm contemplating a vertical territorial distribution system may be leaving itself open to litigation. Use of this checklist can help the marketer and his/her attorney develop a distribution plan with greater confidence that it will satisfy the law.

营销法律商业分销策略