工业销售队伍中的绩效与满意度:前因与同时性研究

Performance and Satisfaction in an Industrial Sales Force: An Examination of their Antecedents and Simultaneity

Journal of Marketing · 1980
被引 414 · 同刊同年前 3%
FT 50UTD 24ABS 4★

中文导读

用因果模型方法分析工业销售人员绩效与工作满意度之间的双向关系,帮助管理者理解二者孰因孰果。

Abstract

Is the link between performance and job satisfaction myth or reality? Does performance influence satisfaction, or does satisfaction influence performance? This age-old managerial problem is examined with a causal modeling methodology to unravel the true relationship.

销售管理组织行为市场营销人力资源管理