儿童电视节目中的节目与广告分隔符:它们能帮助孩子区分兔八哥和速溶兔吗?

Program-Commercial Separators in Children's Television: Do they Help a Child Tell the Difference between Bugs Bunny and the QuikRabbit?

Journal of Advertising · 1981
被引 44
ABS 3

中文导读

研究测试了节目与广告间的分隔符是否帮助不同年龄儿童更快识别广告,发现对5岁及以下儿童无效,7岁及以上儿童可能受益,3岁及以下儿童无法识别广告。

Abstract

Abstract Program-commercial separators in children's television shows do not appear to influence a young (age 5 and under) child's ability to recognize a commercial with greater or lesser speed. Children age 7 and older may be assisted in speed of commercial recognition by separators. Children age 3 and under did not, under experimental conditions, recognize a commercial nor could they realistically describe why commercials are in programs. The authors conclude that age remains a significant factor in the child-television relationship.

儿童电视广告识别发展心理学电视广告效果