成熟工业产品环境的经验类型学

An Empirical Typology of Mature Industrial-Product Environments

ACADEMY OF MANAGEMENT JOURNAL · 1983
被引 323
人大 A+FT50UTD24ABS 4*

中文导读

基于PIMS数据库,通过聚类分析将成熟工业产品环境分为八种类型,并检验其可靠性,旨在为业务层战略提供权变方法。

Abstract

This paper pursues the goal of parsimony by presenting a typology of mature industrial-product environments, derived from the PIMS data base. Cluster analysis yields eight environmental types that are discussed and tested for reliability in a holdout sample. The ultimate goal is to develop a contingency approach to business-level strategy.

工业产品战略管理市场环境分类PIMS数据库